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Rupert the Bear

Rupert Bear first appeared in the Daily Express on 8 November 1920. The Editor of the newspaper, R.D.Blumenfeld had been instructed by Lord Beaverbrook who owned the Daily Express to find and launch a comic strip character that would prove popular with children, and outstrip competitors comic strips.

Blumenfeld had problems finding the right type of cartoon character to to fulfill this aim. Finally he told his night news editor Herbert Tourtel about the problem. Tourtel immediately volunteered his wife Mary, who had been trained as an artist and was a well established illustrator of children\'s books, to work on the project.

Rupert was the result and he was an immediate success and has subsequently appeared in the paper on a daily basis since his character was launched in 1920 in a story called \'The Adventures of a Little Lost Bear\', with Mary Tourtel\'s illustrations and captions provided by her husband. The adventures that followed were narrated day by day, always in one picture with an accompanying set of rhymes. Bill Badger, Edward Trunk and Algy Pug are also some of the initial friends of Rupert that have survived the last 85 years.

Mary Tourtel\'s health began to fail and she finally decided to retire in 1935 Alfred E Bestall took over from her, writing and illustrating the Rupert stories.

In 1935 the Daily Express decided that there were enough Rupert adventures to collect them all together in one volume,making an annual. During the height of Rupert’s popularity in the 1950’s sales of the Rupert Annual topped 1.7 million. Today the Rupert Annual is still one of the top ten annual titles sold. Rupert’s adventures in the Daily Express continue up to this day and in 2005  celebrated his 85th anniversary.


The original character of Rupert was moulded to suit a basic narrative pattern whose shape and psychological intention has not changed over the years. The story of a child venturing from a safe home to a wider world and returning safely is fundamental in many children’s stories.

Rupert enjoys a safe, cosy home life. He has doting parents who are supportive of him in everything that he does, no matter how daring or dangerous, and who only get mildly anxious when he comes back late from one of his expeditions. Rupert is the ideal son, obedient, considerate, and warm hearted with a natural curiosity and an anxiety to please
everyone. But just like any other child of his age (7-8 years) he can be vulnerable, get upset and reduced to tears.

Early Rupert stories were rooted in fairy tales, nursery rhyme and legend. His adventures took place either in a fairy tale world of talking animals, magicians and monarchs, or in a world of chivalry where knights rode noble steeds and very much fitted into the writing genre of 1920’s children’s books. However, the story lines have moved with the times and those fairy tale worlds have now given way to more adventurous ones where Rupert may also meet pirates, crooks and smugglers. Rupert has been delighting generations of children for over 80 years. The annuals, television shows  gives a taste of the breadth of the little bear’s popularity. Children all over the world love magic and mystery with a hero they can relate to. Rupert is that hero. Nutwood holds the magic and mystery. So, just like Thomas the Tank and Winnie the Pooh before him perhaps it is time for Rupert to move into the limelight.

It would not be right to end this article without mentioning two other bears of note. Yogi Bear, introduced by William Hanna and Joseph Barbera in 1957, is a very pesky, yet lovable, cartoon character who has been a teddy bear a time or two. Yogi is famous for his schemes to swindle campers out of their pic-in-ic baskets in Jellystone National park.

Smokey The Bear has been responsible for the prevention of forest fires. He has been teaching adults and children aboutthe dangers of forest fires for over 60 years. Smokey has also been a teddy bear.

World famous and distinguished teddy bears from all over the world, are on display at the Teddy Bear Museum in London.

Many have been loaned or generously donated to the Museum by their owners or creators. Famous guests include thefirst television Paddington (a gift from Michael Bond), Pudsey Bear from the BBC\'s Children in Need, Roger de Courcey\'s naughty Nookie, Super Ted and, of course, Harry Corbett\'s creation Sooty.

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Many thanks for your excellent service. Teddy bear Rupert received on time and recipient very pleased. Well done from G Grandpa Lewis... Read more..



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